Today my intergalatical friends we will be having a battle royal between two of the best public relation firms there is. We are looking at Edelman out of New York, and APCO Worldwide out of Washington, DC. Both located on the beautiful planet of earth. Both are considered to be the best pr and media relation firms there is. Upon looking at their websites you can tell both firms are A1! Both websites are appealing to me, and I speak for the whole younger generation. Both websites contain the needed information to learn more about their firm. An with all of that they both have blogs, which shows why they are A1! So who would win in a fight? If Edelman went up against APCO Worldwide, who would come out victorious. Well my friends we are about to find out.
Lets look at Edelman first, you can tell from the picture the website is amazing. They have everything you are looking for when it comes finding information about the firm. At the moment right they have 5,936 employees in 65 cities. They have awards on awards, which is why they are one of the biggest PR firms there is. They won Adweek’s “2011 PR Agency of the Year”. They then went on to win PRWeek’s “2011 Large PR Agency of the Year”. Edelman has been rewarded seven Cannes Lion including the Grand Prix for PR in 2014. Along with those awards they have offices in over 13 spots all over the U.S., and over 20 offices in Europe and Asia.
APCO Worldwide website automatically win because there is a dinosuar on it, too awesome. One thing that is stressed at APCO is that it is mostly women owned. A lot of the businesses they look over and after are business owned by women. They have 635 employees with more then 30 offices throughout the Americas, Europe, the Middle East, Africa and Asia. Just Edelman they have won awards on awards…on awards. They won Middle East PR Awards in 2015, 2015 PR Rising Star, 2015 PR Power 50, PRWeek UK: Power Book 2016 and Top Places to Work in PR Awards 2015.
Looking at both firms, you can tell they are nobody to deal with. Both are fiecre competitors, and giants in the PR world. But, a winner must be crowned. APCO is the winner in this battle. Looking at their website more in depth, they have a page full of the companies they work with. On this page companies like GE IMAGINE, IKEA-US, MICROSOFT and UNITED & CONTINENTAL AIRLINES. Companies like the ones just mentioned are heavy hitters, and well known. Edelman may be bigger and have more locations, but APCO has the heavy hitters. I will take a company will smaller employees that worked on projects with Microsoft over any big company.